# ADR-003: Pricing Strategy

**Status:** Under Review
**Date:** 2026-03-23

## Open Challenge

$29/mo may be too high for indie developers building agents. Consider:
- $19/mo Developer tier to reduce friction
- Stronger freemium model (cloud free tier with limits, not just local)
- Validate willingness-to-pay before committing price points

**Action:** Launch with generous free tier on cloud. Collect usage data before finalizing paid pricing.

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## Original Proposal (Deferred)

| Tier | Price | Events/mo | Retention |
|------|-------|-----------|-----------|
| Free / Local | $0 | Unlimited | Unlimited |
| Developer | $29/mo | 100k | 30 days |
| Team | $79/mo/seat | 500k/seat | 90 days |
| Business | $249/mo/seat | Unlimited | 1 year |

Target: $5k-20k MRR with 100-200 paying users.

See ADR-012 for related challenge: 100-200 paying users may be optimistic. Maybe target 20-50 first.
